A Ratner moment
No, not that one. A reference, and not my first, to Gerald Ratner, who made some unkind comments about his own firm's products, and suffered the consequences.
Who would ever again engage in such self-destructive language, especially after a recent painful restructuring? Why, it's the gloriously named Mads Nipper, an executive vice-president at Lego, calling his best customers "bastards".